Privacy Policy

Welcome to SnapBaby! Our Services enable parents and guardians to store, share, preserve, and organize information and media about their children's lives, including personal information. We take the privacy and security of personal information very seriously, and we have prepared this Privacy Policy to inform you about the steps we take to protect the personal information we collect.

This Privacy Policy describes how Snapbaby and our affiliates (collectively, "SnapBaby", "we", or "us") collects and uses the personal information we collect through our apps, websites, and services related to the SnapBaby products and services (collectively, the "Services"). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

Please read and review this Privacy Policy carefully.

By accessing or using the Services, you agree to this Privacy Policy and consent to the use of your personal information (including personal information about others that you provide to us) in the manner set out in this Privacy Policy. If you do not agree to any of the provisions of this Privacy Policy, please do not access or use the Services and contact us to correct, amend, or delete any personal information we may have collected.

If you would like to contact us about our privacy practices, your rights with respect to the personal information we collect, or any questions about this Privacy Policy, please contact us at [email protected].

1. Applicability of this Privacy Policy

This Privacy Policy applies to personal information collected through the Services. We process it according to the following legal bases: where we have your consent; where it is necessary for the performance of our contract with you (meaning our Terms of Service); and where we have a legitimate interest. This Privacy Policy does not apply to (a) anonymous information or (b) third-party websites or online services linked to the Services ("Third Party Linked Sites").

2. Collection and Use of Personal Information

2.1 Account Information

We collect the following personal information that you provide to us:

• Contact information (name, email address, phone number)
• Preferences information (product interests, communication preferences)
• Usage activity (interaction history, content viewed, areas visited)
• Demographic information (age, gender, interests)

We use Account Information for the following purposes:

• Account Management: To create and maintain your account, authenticate your identity, and provide you with access to your personal timeline and settings.
• Service Delivery: To provide our core Services, including photo storage, organization, and sharing capabilities with family members you choose.
• Communications: To send important service updates, security alerts, and, with your consent, newsletters or promotional information about features that might interest you.
• Customer Support: To provide personalized assistance when you contact our support team and to resolve any issues with your account or our Services.
• Service Personalization: To customize your experience based on your preferences, usage patterns, and interactions with our Services.
• Billing Management: To process your payments, send receipts, and handle subscription-related matters when you choose our premium features.
• Service Improvement: To analyze how our Services are used and make improvements based on user feedback and behavior patterns.

2.2 Device Information

When you use our Services, we automatically collect certain information about your device and how you interact with our Services ("Device Information"). This information includes your IP address, browser type, operating system, and unique device identifiers. We also collect information about how you use our Services, including your browsing patterns, feature usage, and other analytics data

We use Device Information for the following purposes:

• Security and Service Integrity: To protect against unauthorized access, maintain data security, and verify your identity when you log in from new devices.
• Service Optimization: To analyze performance issues, optimize app loading times, and ensure our Services work efficiently across different devices and browsers.
• Feature Development: To understand which features are most valuable to our users and identify areas for improvement or new feature development.
• Technical Support: To diagnose and resolve technical issues more effectively when you contact our support team.
• Usage Analytics: To understand aggregate usage patterns and improve our Services based on how users interact with different features.

2.3 User Content

We may collect personal information as part of User Content (as defined in our Terms of Service) you upload to the Services. Any User Content you upload must be done so in accordance with our Terms of Service. Given the nature of our Services, such personal information included within User Content may include (in addition to the categories of personal information described above):

• Photographs and images
• Videos
• Audio recordings
• Text descriptions and captions
• Dates and timestamps
• Location data (if enabled)
• Media files that may identify a child or children through their image or voice

Your privacy is our highest priority, and we never use User Content for marketing or advertising purposes. To the extent we use User Content for any reason, we take appropriate technical measures to ensure that only the minimal amount of personal information is used. Our use of User Content is strictly limited to the following cases:

To provide you with the Services, including but not limited to:

• Associating specific User Content with your Account
• Organizing and displaying content in your timeline
• Enabling sharing with family members you've authorized
• Creating memories and collections
• Backing up your content securely

To ensure the safety and stability of the Services, such as:

• Removing User Content that may violate our terms
• Detecting and preventing unauthorized access
• Maintaining service performance and reliability
• Scanning for malware or harmful content
• Removing content that may be causing technical issues

To train and improve our algorithms and models for purposes of improving the Services, but only where you explicitly consent to this use, including:

• Enhancing photo organization capabilities
• Improving facial recognition accuracy for authorized family members
• Developing better content categorization
• Improving search functionality
• Making better content suggestions

To respond to your requests and inquiries, such as:

• Addressing customer support issues
• Helping recover accidentally deleted content
• Assisting with account access issues
• Investigating technical problems
• Responding to privacy-related requests

We implement strict access controls and security measures to protect your User Content. Only authorized personnel with specific business needs can access User Content, and all access is logged and monitored. We maintain detailed records of how User Content is processed and used, and we regularly review and update our security practices to ensure the highest level of protection.

2.4 Face Data

Snapbaby processes facial data through secure, local-only mechanisms, stringent non-disclosure practices, prioritizing user privacy and data protection while delivering personalized content experiences.

• Face data collection: We scan 500-600 of your most recent photos, analyzing adult and child images to extract baby facial data. Our advanced on-device machine learning algorithm uses sophisticated facial recognition techniques to analyze and match baby images. We extract unique facial feature identifiers, converting them into secure asset codes stored exclusively on your device. These codes enable our app to create personalized video templates without compromising image privacy or sharing data externally.
• Our facial recognition process involves:
• Intelligent image scanning
• Secure feature extraction
• Pre-existing facial asset identifiers
• Template personalization

All processing occurs within your device's secure environment, ensuring complete data protection and user privacy.

• Face data usage: Our smart AI technology uses these baby face pictures to create fun, personalized photos and videos. We use a special intelligent recognition system to recognize and match your baby's face to cute photo and video templates. Everything happens directly on your phone, keeping your photos safe and private.
• Face data sharing: We will never share your baby's photos with third parties, under any circumstances. All photo processing happens right on your device. No outside companies or people will see your pictures.
• Face data retention: All face data asset identifiers stay within the local database until you delete the app. In the future, when we add features for multiple baby profiles, you'll be able to delete a specific baby's profile and remove their photos.
• Privacy policy reference: Detailed provisions regarding face data collection, usage, storage, and sharing are comprehensively outlined in Section 2.4 of the privacy policy. Users are advised to review this section for comprehensive understanding of face data handling protocols.

3. Disclosure to Third Parties

We disclose personal information we collect to third parties only in the following limited circumstances:

• User Consent and Direction: We share information when you specifically ask us to or give your consent, such as when you choose to share content with other users or authorize integration with third-party services.
• Service Providers: We work with trusted vendors who help us provide and improve our Services. These include cloud storage providers for secure photo storage, communication services for sharing and notifications, payment processors for handling subscriptions, and customer support platforms for assisting with your inquiries. These vendors are contractually bound to use your information only for providing their specified services.
• Business Analytics: To improve our Services, we partner with analytics providers who help us understand how users interact with our platform and how we can enhance it. These vendors receive only aggregated, anonymized data and never have access to your User Content or personal photos.
• Legal Requirements: We may disclose information when required by law, such as in response to a subpoena or similar legal process. We may also share information when we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.
• Business Transactions: If our company undergoes a business transaction such as a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. In such cases, we will notify you via email or through our website about any change in ownership, how your information will be used, and what choices you have regarding your information.

We take your privacy seriously and maintain strict controls over how your information is shared. All third parties who receive personal information must process it only for specified purposes and provide the same level of protection described in this policy. We maintain detailed contracts with our service providers that define how they can use data, require appropriate security measures, and ensure compliance with privacy laws.

4. Children's Privacy

Our Services enable parents and guardians to upload personal information about their children, including those under 13. We do not knowingly collect personal information directly from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete such information.

5. Data Security

We implement industry-standard security measures to protect your information:

• Encryption of data in transit and at rest
• Secure data storage practices
• Regular security audits
• Access controls and authentication
• Regular security updates

6. International Data Transfers

We process and store information on servers located in the United States. By using our Services, you consent to the transfer of personal information to locations outside your country of residence, including the United States.

7. Changes to Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you via email and/or through the Services. Continued use of the Services after such notifications constitutes acceptance of the updated Policy.

8. Your Rights and Choices

You can:

• Access, correct, or delete your Account Information
• Control your User Content
• Opt-out of marketing communications
• Request data portability
• Manage cookie preferences

9. Contact Us

For any questions about this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]